Every failure had one thing in common: it never started.
You’ve had the idea.
But it never launched
01
Not because it wasn’t good—but because you waited too long or walked away too early.
02
The Start Switch is the guide to finally doing the thing you’ve been thinking about
03
It’s not about being ready. It’s about flipping the switch.
This isn’t a
motivational pep talk.
It’s a no-fluff guide to help you finally start the thing you’ve been sitting on—without needing more time, more clarity, or more confidence.
If you’ve been stuck in planning mode, perfectionism, or second-guessing...
The Start Switch was written for you.
Trusted by 2,500+ early readers
Includes the 7-day Start Sprint
Toolkit, templates, and a movement
What’s inside
the book
A roadmap for finally starting—and sticking.
Inside The Start Switch, you’ll learn how to:
Rewire your mindset to move through fear
Escape the traps that keep most people frozen
Use The Switch Curve™ to stay in the game
Run the 7-Day Start Sprint and launch fast
Build momentum from small visible wins
Keep going after Day 1—when most people quit
Read it in a weekend.
Apply it for life.
The Switch Curve™
01
Most people don’t fail at the start
They fail in the silence right after.
02
That moment where progress stalls, belief dips, and doubt creeps in?
That’s where The Switch Curve™ comes in.
Drift:
You’re thinking, researching, planning— but not acting
Bend:
You’ve started, but momentum hasn’t kicked in
Switch:
You go visible. You commit.
Stack:
Small wins build. Identity shifts.
Breakthrough:
You finally feel it. Traction, belief, and flow
Your free Start
Switch Toolkit
Don’t just read. Start.
Don’t just read. Start.
The Start Switch Toolkit is your free companion to take action fast—before the overthinking creeps back in.
Included with every book. Or download it free now.
What’s inside:
Start checklist
Action menu
The Switch Curve™ guide
Momentum map
Launch copy templates
Founder reflection prompts
Tools that move you fast
Exit conditions
Join the movement →
#TheStartSwitch
Started something because of this book? Took your first bold step this week?
Post your Day 1, your idea wall, or your biggest shift. Tag it with #TheStartSwitch and help someone else begin.
This isn’t just a book.
It’s a decision.
The more you show, the more others start
What readers
are saying
5 Stars
Solopreneur, first-time founder
“Made me start before I felt ready. And I’m glad I did“
Early reader
“If Atomic Habits and Rework had a scrappy cousin, this is it.”
Marketing lead, Series A startup
“It’s not just inspiration—it’s frictionless action.”
Indie hacker
“This book slapped my excuses in the face”
Builder with a full-time job
“I built more in 7 days than I did in 7 months.”
Leave a review →
Get my next book free
If The Start Switch helped you, leave a short honest review and send me proof.
I'll personally send you a free early copy of my next book—The Hustle Delusion—before it launches.
About the author
Anil Mathews is a serial entrepreneur and startup mentor who’s built 18 ventures over 25 years—with a couple of wins, plenty of near misses, and one unforgettable ride.
He’s raised over $100 million in venture capital, including from Sequoia Capital, and built companies with a global presence across the U.S., U.K., Singapore, Japan, India, and Australia.
His work has been featured in TechCrunch, Forbes, and on stage at CES.
Anil writes for anyone who’s waited too long—or walked away too early.
Flip the
switch
Join 2,500+ readers across 14 countries who are flipping their Start Switch.
Book + Toolkit
7-Day Start Sprint
Your idea finally in motion
